2019 Summit Agenda

 

Key Objectives for Each Session

 

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Day 1 - Collaborating with Synergistic Healthcare Professionals

“Exploring the Dynamics of a Physician-Pharmacist Collaborative Relationship” with Amy Van Milligan, MD and Sue Paul

Key Objectives:

  1. Dr. Van Milligan and Sue shared about the challenges they’ve faced and overcome in embedding a clinical consultant pharmacist in an FQHC
  2. They described how they’re are using pharmacogenomic testing to guide therapy in patients with mental health and substance abuse issues
  3. And Dr. Van Milligan provided some tips for approaching primary care physicians in an FQHC with the embedded pharmacist model
“Reimagining Primary Care in the United States with Embedded Clinical Community Pharmacists” with Jessica Sinclair and Karlton Pettis, MD

Key Objectives:

  1. Jessica shares what worked well for the clinic in integrating her as a consultant pharmacist into the practice
  2. Dr. Pettis shared strategies for describing your value as a pharmacist to potential collaborators
  3. We brainstormed some ways to approach physicians about the potential for collaborative opportunities
“Pharmacist-Pharmacist Collaboration: Bridging Primary Care and Community Pharmacy” with Tasha Michaels and Andy Carrington

Key Objectives:

  1. List best practices for clinics and pharmacies working together.
  2. Describe how to forge a win-win collaboration between clinic and community pharmacists.
  3. Outline the benefits to engaging in professional organizations
“ROI for Integrating Pharmacists into Ambulatory Care Practices” with Mary Onysko

Key Objectives:

  1. Hearing Mary discuss various types of services her pharmacists are offering primary care clinics
  2. Why she believes a collaborative practice agreement is not the first step in embedding a consultant pharmacist
  3. Ideas for various ways to approach local clinics about the potential for collaborative opportunities and determine their ‘pain points’.

 

"Using Technology to Communicate Value to Patients and Payers" with Josh Howland of PioneerRx

Key Objectives:

  1. Josh’s latest work on a HIPAA-secure, two way messaging app to improve pharmacy workflow
  2. The ‘hierarchy of needs’ pharmacies must build to ensure a solid workflow foundation
  3. Tips for using technology to create a digital presence so patients and payers can learn of your services and how to work with you

Day 2 – Growing Revenue through Clinical Services

“Tobacco Cessation Programs: A Gateway to Other Clinical Services in Your Community Pharmacy” with Travis Wolff

Key Objectives:

  1. Hearing Travis explain his role as a community pharmacist in helping patients quit smoking
  2. The successful strategies for patient recruitment Travis used in building his tobacco cessation program
  3. The program structure and payment model he’s developed that leverages pharmacist time to produce a positive return on investment
“Exploring a Cash-Only Business Model in Independent Pharmacy” with Phil Baker

Key Objectives:

  1. Discussing Phil’s unique business model based on patient membership instead of dispensing volume
  2. Learning how blockchain technology is being used to reestablish chain of custody for returned medications in Tennessee
  3. Opportunities Phil sees for local independent community pharmacies to partner with local employer groups and private payers
“Appointment Based Travel Consultations and Complimentary Products” with Beverly Schaefer

Key Objectives:

  1. Hearing Beverly’s model for travel vaccine consulting and the complimentary products she uses to provide patients with a “one-stop travel immunization destination”
  2. Tips for identifying and filling unmet needs in your local market
  3. Beverly’s best practices for getting better at retailing with high quality, high margin
    products
“Embedding an Advanced Nurse Practitioner in the Community Pharmacy Setting” with Traci Poole

Key Objectives:

  1. Hearing how Traci has successfully integrated a medical spa into a community pharmacy model
  2. The challenges and opportunities in bringing a health care provider into the community pharmacy setting
  3. How Traci has been very intentional in creating a fantastic user experience and environment for patients

 

Leveraging Adherence Packaging to Drive Growth and Profitability with Bill Holmes of RxSafe

Key Objectives:

  1. The opportunity the Amazon/PillPak deal has created for independent pharmacies.
  2. Marketing secrets of pharmacy owners leveraging adherence packaging to retain and gain more patients.
  3. The math behind the adherence using the “30-10-10” calculator.

Day 3 – Marketing Strategies for Your Pharmacy Skillset

“Leveraging Digital Media to Grow Your Business Relationships” with Adam Martin

Key Objectives:

  1. Adam describes how to leverage social media to shift your business from surviving to thriving by focusing on the other person’s goals
  2. Strategies for how to create social media posts that align with your values and converts followers to customers
  3. Adam’s favorite resources for overcoming fear and building confidence in your value as a pharmacist
“Cultivating a Culture of Community as a Grassroots Marketing Strategy” with Max Caldwell

Key Objectives:

  1. Hearing how Max has intentionally created a space for hosting community events in order to serve his patients at many different stages in their life
  2. Identifying opportunities in the Diabetes Belt with in enhanced pharmacy services and DME
  3. How Max has built a foundational marketing strategy that includes grassroots, print and digital methods
“Appealing to a New Market with Naturopathic Products and Services” with Jesica Mills

Key Objectives:

  1. Hearing how Jesica’s pharmacy has implemented all eleven of the state wide collaborative protocols allowed in the state of Kentucky
  2. How you can identify unmet needs in your local market through products like CBD oil and homeopathic flu prophylaxis
  3. Discussing how Jesica’s been able to brand herself and her pharmacy through social media as a health and wellness destination
“Integrating Therapeutic Nutrition with Traditional Methods of Diabetes Care” with Melissa Hozack

Key Objectives:

  1. Hear Melissa explain the expanded scope of practice considerations for Canadian pharmacists, specifically in the Alberta province
  2. What “therapeutic nutrition” means and its role in deprescribing
  3. Advice you can use to move forward with creating a cash-based therapeutic nutrition program by partnering with synergistic businesses for referrals

Day 4 – Innovating to Provide Value-Based Care

“Strategic Plans for Elevating the Profession” with APhA President Nicki Hilliard

Key Objectives:

  1. Ways APhA is supporting legislation for payment models for pharmacist services in 2019
  2. The new tool just created for helping you manage and cultivate your continuous professional development
  3. Why Nicki believes it is vitally important to the future of the profession that you be involved in your state and national pharmacy organizations
“Opportunities for Office-Based Pharmacotherapy Programs Using Pharmacogenomic Testing” with Michael Schuh

Key Objectives:

  1. Hearing Michael explain what pharmacogenomic (PGx) testing is and how it can be useful proactively in the primary care setting
  2. Tips for overcoming initial liability concerns with pharmacogenomic (PGx)  testing using evidence based guidelines
  3. Advice outlining a plan you can use to acquire pharmacogenomics clinical skills and training in order to advance your practice
“Finding Solutions for Payers by Identifying Gaps in Quality Metrics” with Jake Galdo

Key Objectives:

  1. Hearing Jake describe the importance of quality and having a third party quality evaluation system
  2. A fantastic explanation of the differences between HEDIS and STAR ratings measures
  3. New opportunities for pharmacists wanting to partner with local employers to offer employee health screenings
“Opportunities for Documenting Clinical Interventions in Pharmacy Workflow” with Jeff Olson

Key Objectives:

  1. Hear Jeff’s tips for successfully working with your team and peers to develop an efficient system for documenting patient interventions
  2. Why Jeff believes change is an important part of survival is redesigning your workflow to include documentation and how it will impact your business’ future viability
  3. How mentoring has impacted Jeff’s business and is vital in elevating the profession of pharmacy

Day 5 – Leveraging Your Therapeutic Knowledge in Unique Niches

“Diabetes Prevention Program: A CDC Program for Guiding Patients Towards a Healthier Weight” with Anthony Bolus

Key Objectives:

  1. Hearing Anthony describe the opportunities and challenges associated with implementing a diabetes prevention program
  2. Anthony’s comparison of return on investment for start up costs vs. potential for reimbursement of a diabetes prevention program
  3. Ways clinical pharmacy services will open the door for provider status and billing for pharmacist services in the future
“How to Breathe Life into the Front End of Your Retail Pharmacy” with Gabe Trahan

Key Objectives:

  1. The biggest issue Gabe sees owners struggling with when it comes to merchandising
  2. The most common mistakes owners make when designing their front end
  3. Gabe’s advice for your first step in making a change in your front end
“Offering Travel Consultations as an Independent Consultant” with Mona Ligvani

Key Objectives:

  1. How Mona married her interest in culture and geography with her pharmacy degree to create an innovative new business model
  2. Her process for guiding travel clients through the trip-planning process and anticipating health-related travel needs
  3. Mona’s tips for blocking out time to work on your business as a part-time entrepreneur
“Leading Your Team to Success with CPESN” with Travis Wolff

Key Objectives:

  1. Travis’s tips for engaging support staff members when implementing new processes and programs
  2. Creating a model for identifying your current staffing strengths, weaknesses and future needs
  3. Tips for best practices to minimize resistance to change and empowering staff using current resources

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